Case Studies

Woodway UK were approached by XPO Logistics to work with Akzo Nobel, in order to create a striking new pack that would support the launch of online retail distribution for Dulux Amazing Space paint.


The pack had to be strong enough to survive the rigours of a normal distribution chain without leaking – yet easy to open for the end user. The pack had to be relatively anonymous through distribution, but have a “wow” factor reveal when opened.


The pack was designed to withstand drops from height with additional fittings contributing to the protection of contents. The pack pops open when the seal is removed, so the end user does not have to lift the tin out of its outer packaging.


The pack was manufactured to allow for a strong pack under compression, but also facilitated the addition of high quality post print internally. The outside artwork serves not only to promote the product, but also demonstrates non-verbal communication of the nature of the pack contents to anyone handling the product.

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