Case Studies
Woodway UK worked closely with John Lewis’ Central Operations and their Brand Team to support their Xmas campaign with their online packaging.

The ‘Man On The Moon’ campaign uses Augmented Reality (AR) through a dedicated app available for iPhone and Android. Woodway UK had been exploring using AR on packaging in order to enhance the customer and retailer interaction. Having worked closely with John Lewis for a number of years they engaged with Central Operations to explore enhancing the customer experience of the Christmas 2015 campaign by making the packaging an integral part.

Dan Finnegan, General Manager - Central Operations, John Lewis, explains, “We have worked with Woodway for a number of years and they are continually reviewing our packaging and looking at ways to enhance the customer experience. Whilst exploring options for the Christmas packaging it was suggested that the AR we had created for the in-store visuals could be printed on the inside of the packaging, transforming the box from a disposable item into an interactive piece. This has worked really well in creating synergy between the online and bricks and mortar experience.”

Jason Inwood, Managing Director, Woodway UK says, “As with previous years the content of the 2015 John Lewis Christmas advert was a closely guarded secret. We ensured this remained under wraps until launch by creating a small dedicated working group for this project.”

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