News

Finalist in UK Packaging Awards 2019

Woodway UK are finalists in this year’s UK Packaging Awards. The Unipart Sky Jersey Box has been shortlisted in the Limited Edition Pack of the Year.

 

200 boxes were produced to send out limited edition Sky jerseys to the cyclists for the 2018 Tour de France. Woodway UK’s Technical Team designed a box that would have the ‘Wow’ factor when opened whilst ensuring that the design, materials and production would all be in line with Sky’s Ocean Rescue campaign.

 

The 2018 Sky Cycling Team were going to be wearing a limited edition jersey shirt which promoted the Sky Ocean Rescue campaign by having the Ocean Rescue logo on the front and a picture of a whale on the back. Unipart Logistics wanted to mirror this in the jersey packaging so Woodway UK created a design which incorporated this messaging into the artwork.

 

The pack not only promoted the Sky Team but also the Sky Ocean Rescue campaign. Only fibre-based, 100% recyclable, FSC® certified material was used reflecting the Sky brand’s messaging on sustainability and supporting their #PassOnPlastics campaign.

 

The final pack was made with 100% recyclable fibre-based material which was certified FSC® Mix. The minimum amount of material was used whilst ensuring the limited edition boxes were of a high quality both visually and structurally and reflected the Sky brand positively.