Woodway UK Support John Lewis Christmas Campaign

The widely anticipated John Lewis advert launched on 6th November and this year Woodway UK worked closely with Central Operations and their Brand Team to support this with their online packaging.


The ‘Man On The Moon’ campaign uses Augmented Reality (AR) through a dedicated app available for iPhone and Android. Woodway UK had been exploring using AR on packaging in order to enhance the customer and retailer interaction. Having worked closely with John Lewis for a number of years they engaged with Central Operations to explore enhancing the customer experience of the Christmas 2015 campaign by making the packaging an integral part.


Dan Finnegan, General Manager - Central Operations, John Lewis, explains, “We have worked with Woodway for a number of years and they are continually reviewing our packaging and looking at ways to enhance the customer experience. Whilst exploring options for the Christmas packaging it was suggested that the AR we had created for the in-store visuals could be printed on the inside of the packaging, transforming the box from a disposable item into an interactive piece. This has worked really well in creating synergy between the online and bricks and mortar experience.”


Jason Inwood, Managing Director, Woodway UK says, “As with previous years the content of the 2015 John Lewis Christmas advert was a closely guarded secret. We ensured this remained under wraps until launch by creating a small dedicated working group for this project.”


“This has been a very exciting project to work on. Utilising the latest technology, the John Lewis box acts like an advent calendar. Each day that it is scanned using the ‘Man On The Moon’ app a new item appears with a ‘fun fact’ about the moon. With such an increase in online sales against in-store purchases it is great that John Lewis have considered all the customers in this campaign and Woodway have been delighted to be a part of it.”